Why Choose Us
Accelerated Market Entry & Growth
Launch and scale quickly across Asian marketplaces without the costly learning curve.
Multi-Market Localization Expertise
Tap into Southeast Asian consumers without investing in physical presence.
ROI-Focused Marketplace Management
Maximum sales impact with controlled marketing costs for higher profitability.
Boutique Attention, Regional Network
Personal attention from former marketplace entrepreneurs who've been in your shoes.
Who We Work With
Entering Southeast Asia
For overseas brands looking to test and enter SEA quickly using marketplaces - without setting up local teams or heavy infrastructure.
Scaling Beyond Shopify
For brands already running Shopify who want to unlock incremental growth through marketplaces without hurting their core business.
ROI-Driven Operators
For founders and operators who care about contribution margin, efficiency, and long-term scalability - not vanity metrics.
Hands-On, Limited Engagements
We work with a small number of brands at a time, offering senior-level attention from operators who’ve built and scaled before.
How We Work
Discovery & Direction
We start with a structured 45-minute call to understand your business, goals, constraints, and current setup
We identify:
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Where growth is being blocked
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Whether marketplaces make sense for your stage
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The highest-leverage opportunities
Diagnosis & Game Plan
Based on the discussion, we outline a clear path forward - whether that’s:
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Market entry via marketplaces
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Optimising existing marketplace performance
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Expanding into new SEA markets
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Fixing operational or structural bottlenecks
Execution & Growth
If there’s a strong fit, we work together through a scoped project or retainer.
Support may include:
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Marketplace setup & optimisation
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Ads & performance strategy
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Expansion & operations guidance
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Ongoing advisory and execution support
Experience & Results
$15M+
Client Revenue
+72%
YoY Growth
4
Countries
10
Years of Experience
Singapore Home Brand Expanding to Malaysia
Challenge: Lack of local market knowledge. Concerns around pricing structure and fixed costs.
Result
RM1.8m
in 12 months
30%
of total portfolio revenue
Malaysian Brand
Turnaround
Challenge: previous agency increased ad spend without improving sales, eroding profitability.
Result
400%
Revenue growth YoY
2x
Marketing efficiency
Mainland Chinese Brand Entering Southeast Asia
Challenge: Limited localization experience for Singapore and Malaysia markets.
Result
2 mths
established full operations
28%
MoM growth
Areas We Work Across
Support is tailored based on your stage, but typically includes the following areas.
Market Entry & Strategy
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Market selection and prioritisation
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Entry strategy and positioning
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Pricing and promotion planning
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Go-to-market structure
Marketplace Setup & Launch
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Account and store setup
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Listing optimisation
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Campaign and promotion setup
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Localisation guidance
Growth & Ongoing Management
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Performance and ads optimisation
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Growth diagnostics
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Expansion planning
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Ongoing advisory and execution support
Operator-Led, Not Agency-Led
Founded by former e-commerce operators with experience inside major marketplaces, we bring a practical, execution-first perspective to brand growth.
We work with a small number of clients at a time to stay hands-on and accountable.